DRTV PROVIDES QUICK RESULTS Because a DRTV ad always features a mix of freephone number, website address or text request the viewer response is known soon after it is broadcast. This knowledge of the bottom line allows advertisers to plan ahead and adjust strategy & budget.
DRTV DELIVERS ROI Unlike typical Brand advertising, DRTV delivers a measurable & accountable return on investment. The almost immediate results provide real day-to-day numbers - feedback that helps determine whether the DRTV campaign is on track or if it needs adjustment.
DRTV IS FLEXIBLE Advertisers can accurately ‘Test - Measure - Adjust’. Testing the TV airtime and the DRTV Ad, measuring the results and then allowing media buying changes before testing again.
DRTV IS COST-EFFICIENT Unlike Brand advertising, DRTV has become more cost-efficient. In addition to producing instant response or sales it also creates 'brand name awareness' in the longterm.
DRTV IS DIRECT TO CONSUMER The advantage of DRTV is that you always get an immediate response by either asking for an inquiry or sale. By being more dynamic DRTV is known 'direct to consumer' advertising. DRTV ACHIEVES CROSS MARKETING When successful, DRTV helps support every other form of advertising. Cross promotion is most evident when a product or service achieves brand-name awareness.